From Adornment to Essence

The House of "SHREE VIBHUTI & VAASAYATI"; Jewelry and fragrance are the ultimate expressions of personal legacy—invisible signatures that endure for generations.

Shree Vibhuti, a luxury Jewelry house founded in 2012 by Jewelry professional Sunaina Gupta, has long been celebrated for creating bespoke, single-edition wearable art. Trained at the Gemological Institute of America (GIA), Sunaina masterfully transforms diamonds, gold, and precious gems into personal masterpieces that mirror the unique soul of the wearer.

Expanding this vision of holistic luxury, the house introduces VAASAYATI, a fragrance lineage that distills the geological brilliance of precious gemstones into liquid form.

Conceived by Sunaina and masterfully architected by her son, Pranit Gupta—a Product design alumnus of the prestigious Parsons School of Design—VAASAYATI bridges structural precision with deep Indian heritage. The heart of VAASAYATI beats in Kannauj, India’s historic perfume capital, where perfume making is not an industry but an ancient spiritual legacy.

The collection is meticulously formulated using rare, indigenous botanicals sourced directly from Kannauj’s fertile soils. Here, master distillers employ traditional, thousands-of-years-old deg-bhapka techniques—using copper stills and clay pots over open wood fires—to capture the true, unadulterated soul of the earth. By marrying the ancestral alchemy of Kannauj with contemporary design, each fragrance emerges as a silent luxury—an avant-garde sensory masterpiece created to become your definitive personal signature.